Marketing begins long before launch. It should, in fact, begin at your project’s conception.
About
With over 15 years of experience as a Marketing and Business Leader in the Entertainment sector, I specialize in the burgeoning area of Immersive and Technology as well as traditional Television and Film.
With a specialty in Market Trends, Strategy and Analytics, I help businesses build Entertainment Properties that are market ready from the ground up.
Market Analysis
The work begins by unearthing and validating New Market Opportunities.
You may think you have a great, creative idea, but is this something the Market even wants?
The smartest businesses employ Audience Insights, Market Trends and Competitive Analysis to validate assumptions before investing.
Revenue
Want to Revenue that’s going to be in the Black Year One? There are a lot of ways to slice that pie.
Leveraging Market Demand, Capacity and Competition Analysis, I build Diversified Revenue Models for Experiences and Entertainment entities based on Research and Actualized Market Stats.
Launch
Finally, as you are developing your property, we work together to create a clear and concise Brand Position and craft strategic Marketing Campaigns based on real Audience Insights, in order to attract the largest Consumer Base available.
Post launch, Marketing work continues as we develop Growth Strategies to ensure Year over Year business expansion and Retention Strategies to ensure your audience is coming back again and again.