Sometimes called Dramaturgy, developing a narrative and understanding how all of the components of a performance fit together to make an experience is one a foundational skill I developed as an Editor in book publishing. As a Marketing Director, I then adapted those skills to create narratives based on analytic trends in the market, developing events with high sales and ensuring audience interest and engagement.
Having worked for laudable institutions such as Juilliard, Music venues such as National Sawdust, and night clubs including House of Yes and The McKittrick Hotel, I bring with me an Extensive Rolodex of performers. Whether you’re seeking opera, magic, music or burlesque, I have a high caliber performer, with their own extensive social following, to call. Curating the perfect Talent for any occasion is one of the many unique offerings I bring to an organization.
From crypts to spas in a former church, Scouting thoroughly Unique Locations that are Affordable and serve the narrative of an event or the thematic preference of the client, is at the heart of every performance experience I have developed. The key to great event is a surprising space that works in tandem with the theme or story.
Experience Design is requires an expert when it comes to Audience Flow and Discovery. Ensuring that a room is full enough to feel populated, but not overcrowded; designing experiences where participants feel like they can discover something new around every corner, this is one of the cornerstones of my Event Design that comes from my years in the immersive space with such innovators as PunchDrunk and the UK’s Immersive Everywhere.
With over a decade of experience as a Digital Marketing Director, developing marketing funnels that move consumers from brand awareness to paying customers is one of the expertise that has been leveraged at nearly job. This work includes Trend Research & Analysis, Strategy Development & Design, Automation Implementation, Growth and Retention Strategies.
As a storyteller with a background in programming, I bring to the table an extensive background in Brand Strategy Development, Look & Feel, Voice & Tone, UX Development and Web & Mobile Development.
Bringing a story to life entails having the right content for the right platform at the perfect time to reach the audiences you desire. To do this I focus on Social Media Platform Strategy, Content Development, Communication Strategy, CRM Management, Segmentation and Email Marketing Strategy.
Analytics is the backbone of all digital marketing and as such I’ve become an expert in every aspect of analytics including Analytics Tag Development, Analytics Integration Management for both Mobile and Web, Optimization, Reporting and Data Insights Mining.
Managing all aspects of a CRM is one of my core business offerings. These services include sales focused CRM Development, Technical Implementation Management, Data Integrity Management and Reporting. Systems experiences include Salesforce, Hubspot and Tessitura.
With half a decade spent in venue and performance marketing, I’ve developed an expertise in all aspects of ticket sales including Platform Analysis, Set Up & Integration, Inventory Management and Sales Optimization, creating a hassle free ticketing experience.
Discovering new audiences and turning them into consumers at a reasonable cost is essential to any good business. To ensure strong sales at a low costs I specialize in Media Planning, Profit & Loss Analysis, Budget Building, Ad Buying, Advertising Targeting, Facebook Business Manager Development & Management, Ad Asset Development, SEM Development & Maintenance.