A Brooklyn staple since 2009, House of Yes had a word-of-mouth reputation as a creative arts collective that permeated Brooklyn and echoed through nightlife circles around the world.
To expand, they needed an infrastructure and operation plan that would allow them to scale while leaving room for innovation. Building their first ever Customer Relationship Management system and integrating their Point of Sales system, allowed the club to really understand consumer behavior.
The new Customer Relationship Management (CRM) system allowed for the first complete audience profile of House of Yes consumers, allowing them to discover that 2.5% of HoY attendees spend up to $1000 in an evening.
These new data points enabled House of X to develop pricing models for House of X based on real data, refine message cadence for higher acquisition yield with less messaging and create top tier packages for high spending consumers that they were able and excited to purchase.