Partnering with Youtube influencer, Machinima, we distributed a new trailer exclusively for social media. Reports of this “red band trailer” that was “too violent” for television was picked up extensively by the blogosphere, generating 500k views for the video prior the premier and amassing 5.7 million views by the morning after Sharknado’s television debut.
A Sharknado viewing kit with GIFs, video clips and an exclusive Sharknado Bingo card, was sent to Syfy celebrities such as Wil Wheaton, Oliva Munn, Chris Hardwick and more. VP of Digital, Craig Engler, took control of the Syfy Twitter handle for the night of premiere to feed the frenzy.